About Ad Crucem
Serving the Church since 2014
A family of services dedicated to supporting the life and work of the Christian church; from the altar to the bookshelf to the newsroom.
Our Mission
To the Cross.
Ad Crucem grew out of a frustration with mass-market Christian merchandise that traded theological substance for party-store aesthetics. We set out to make products aligned with the historic Christian faith, confessing the one Lord, the one cross, the one redemption.
Founded in 2014 with twenty-seven greeting card designs, the company crossed its tenth year in April 2024. From a narrow shelf of cards we have grown to hundreds of items, supported entirely by readers and parishioners, without institutional denominational backing. Every product must, in some way, preach Christ crucified.
What we do
Three works under one banner.
Resources
Digital tools.
A small set of free tools we publish for the wider church.
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Microsite
LCMS 2026
Convention overtures, committees, and reports — parsed and searchable.
Open → -
CHURCH YEAR
Liturgical Calendar & Missal
Daily lectionary and propers in a clean, modern interface.
Open → -
Church Health
Ecclesia Pulse
A comprehensive assessment framework that evaluates organizational health.
Open → -
Rankings
Lutheran YouTube Rankings
An ongoing ranking index of confessional Lutheran video voices.
Open →
We make these things in gratitude, not to chase a market, but to put before God's people products, art, and books that confess Christ. Thank you for shopping, reading, and listening with us.
— The Wood Family