Ad Crucem (Latin for "to the Cross") grew out of our frustration with the tacky Christian gifts market that doesn't look a whole lot different from the local party or dollar store. Since we could not find gifts that were appropriate for Christians who seek to know nothing but Christ and Him crucified, we set out to create and source our own products. Read our blog for the latest product and company information at Ad Crucem's Substack.

The mission of Ad Crucem is to provide unique, high-quality products and services that confess the one true Christian faith. This faith is indivisible and indistinguishable from the identity of the orthodox Evangelical Lutheran Church.

That orthodoxy is defined by a quia subscription to the Lutheran Confessions in the Book of Concord (1580) because they are a faithful exposition of God's Word.

April 2024 will mark the 10th anniversary of Ad Crucem. We were under no illusions when we started the business, because the Confessional Lutheran market is shrinking, and there are no apparent reasons to expect a positive reversal. So be it. 

Thanks to you, our customers, Ad Crucem has grown materially despite the persistent decline in the available market. Ad Crucem lacks formal support from the Confessional Synod institutions and leadership, and yet it has achieved thousands of sales and is on a sound financial footing. The product inventory has multiplied to hundreds of individual items since starting with just 27 types of greeting cards in 2014.

Ad Crucem will never relinquish the market for Lutheran Identity. We have no interest in mere "expression," and nor are we interested in laugh-track gimmickry and cheap knick-knacks. Ad Crucem's products must and will always preach Christ and Him crucified for the forgiveness of our sins. If our products are not, directly and indirectly, confessing the atoning sacrifice of Christ Jesus and our salvation by grace through faith, then we are failing. 

The world doesn't need "expressions" of Lutheran identity. Instead, it needs Lutherans who can confess the eternal mercies of the Holy Trinity and the salvific power of Word and Sacrament Ministry. We hope that Ad Crucem, in its tiny corner, helps to carry that confession to the four corners of the world.

Love in Christ,
The Wood Family 

Praise for Ad Crucem...

Far beyond the slosh and sentimentality found in most Christian cards, Ad Crucem has developed a collection of beautiful and reverent cards and gifts that deliver the true comfort of the Gospel, Christ crucified for sinners. These cards combine Scripture and Art to teach, confess, and enlighten. I am most impressed at the lengths Ad Crucem has gone to ensure the teaching of their cards reflects the truth of the Scriptures, rightly dividing Law and Gospel. How wonderful that the Lord’s people have cards and gifts that they can send without worry and give with confidence. The combination of beauty and truth, art and Scripture make these Ad Crucem cards a true gift to the church and our families. It is my distinct pleasure to recommend and commend to you these cards. 

Yours in Christ,
Pastor Bryan Wolfmueller,
Table Talk Radio


"The perfect marriage of visual art and Scripture text. The art spans the ages from medieval to modern, each image is a servant of the text, never its master. The craftsmanship of the printing is excellent. Each card is individually wrapped and comes with its own bookmark and gift tag. Far and away the best Christian themed cards I have seen."

Pastor William Cwirla
The God Whisperers


"If you haven’t discovered Ad Crucem yet, then take some time to peruse this wonderful website resource.... Ad Crucem rocks"

Pastor Chris Rosebrough
Pirate Christian Radio


Some Christian artists, of the confessional Lutheran variety, tired of schlocky and doctrinally vapid Christian cards and gifts, have put together a website that offers an alternative: Ad Crucem ☩ Christian Art & Design with Discernment ☩ To The Cross with Art & Word!...

Here you can find everything from liturgical arts to Christmas and other greeting cards, also jewelry and certificates and paintings and all kinds of other things.
They carry the work of Kelly Klages, Edward Riojas, Kelly Schumacher, Jonathan Mayer, and are looking for more.


Gene Veith
Cranach: The blog of Veith


 When you go to the store, most cards available for purchase are sappy, tacky, or just strange, and they almost never reflect orthodox Biblical theology. Not so with Ad Crucem. Ad Crucem’s cards are beautiful, reflecting great art and Bible verses. They are on high-quality cardstock and feel great. And they have the best Biblical themes: Baptism, Communion, Ordination, Confirmation, and Christian love. You won’t find another card out there that is better than what you can get at Ad Crucem. Bringing together the talents of many artists, all products at Ad Crucem are amazing. The company meets a great need and I’m glad they’re there for me.

Always, In Christ,
Pastor Lewis Polzin
Boars in the Vineyard